Sales Profiling

The ability to target your customers is critical in maximising and growing sales sustainably. Astwood Consulting can help you develop the modelling and profiling of your customer base, allowing you to understand your key, and most profitable, customers.

Developing this can allow you to then target and expand particular segments of your customers. Whether this is the most profitable customers, a target growth area, or simply a geographical area you wish to target.

This can be taken a stage further and be used to understand advertising and marketing requirements and how budgets should be allocated.

Or perhaps you require the reverse of this, the ability to understand the customers you spend the most time on, or the customers your managers spend the most time on, to understand how this relates to sales and profit figures.

Not only sales can be driven through this type of modelling, it can help define where you would like to be as an organisation, where teams, offices or simply an employee is best based to operate.

All our analysis is commonly based on Microsoft Excel, allowing our analysis and expertise to be deployed for your business in a package, and environment, you are both happy and comfortable with.